Sport Tourism

Associations & Federations

  • Canadian Sport Tourism Alliance

    The Canadian Sport Tourism Alliance's mission is to increase capacity and competitiveness of communities across Canada in hosting sporting events. Some of the key objectives include:

    • Providing sport tourism industry with credible image and profile

    • Facilitate networking, educational and communication opportunities between sport and tourism partners

    • Facilitate access to national tools like the Business Plan template for staging a sporting event; events database sport tourism economic assessment model and the sport tourism-planning template.

  • National Association of Sport Commissions

    The National Association of Sport Commissions is the Canadian Sport Tourism Alliance's counterpart in the United States. NASC is the primary network for communication and information sharing on all topics relating to the sports events industry.

  • Sport BC

    Sport BC, as a federation of sport organizations provides leadership, direction and support to foster the growth and development of amateur sport in BC. Sport BC advocates a collective position for amateur sport in BC on key cross-sport issues and provides management services to enhance the effectiveness and growth of affiliated sport organizations.

Insurance & Risk Management Information

  • Insurance & Risk Management

    Alberta Tourism, Parks, Recreation & Culture provides information on insurance for the sports event industry.

Product Development

  • Alberta Community Development - Alberta Sports, Recreation, Parks & Wildlife Foundation

    The Alberta Sport, Recreation, Parks & Wildlife Foundation [the ASRPWF] provides a variety of programs to enhance activity, improve lifestyles, foster enjoyment of the outdoors, and protect nature. We are supporting legacies for Alberta communities. As a non-profit Crown Corporation, they are supported by Alberta Lotteries. They provide many resources to the sporting event industry including:

    • Hosting Program

      The purpose of the Hosting Program is to encourage the development of sport, recreation, parks and wildlife programs by providing financial support to communities and associations to assist them in hosting major events thereby promoting economic growth throughout the province.

    • Host Opportunities Directory

      The Host Opportunities directory provides a brief summary of sport and recreation events on which Alberta groups are eligible to bid for hosting privileges.

    • 2004 Alberta Recreation Survey Summary of Results

      The 2004 Alberta Recreation Survey Summary of Results relays participation patterns of Albertans and factors influencing recreational choices.

    • RecFacts

      RecFacts consists of fact sheets on various topics including active living, sport planning, benefits and community recreation.

Research

  • Ontario Ministry of Tourism and Recreation

    The Ontario Ministry of Tourism and Recreation is responsible for advancing Ontario's competitive advantage in tourism. Located on their website are a number of publications with information from the Canadian Travel Survey, International Travel Survey and the Travel Activities and Motivation Survey [TAMS].

    After accessing the website, under the heading Travel Activities and Motivation Survey look for:

    • Interest in Professional Sports [As a Spectator] Profile Report[39 pages]

      Contains information on the interests of professional sport spectators, as well as market segment and demographic information.

    • Outdoor Segmentation Report - TAMS [316 pages]

      Classifies the participants of the TAMS into segments and provides details on the "Sports Enthusiast" and "Fitness Enthusiast" market segments.

Other Resources

  • Sport Canada

    Sport Canada is a branch of the International and Intergovernmental Affairs Sector within the federal Department of Canadian Heritage. The Department is dedicated to valuing and strengthening the Canada Experience. Sport Canada has three divisions: Sport Programs, Sport Policy, and Major Games and Hosting.