Adventure Tourism
Associations and Federations
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Alberta Whitewater Association
The Alberta Whitewater Association is the provincial governing organization for kayak and closed deck canoe paddle sports. This includes K1 and C1/C2 slalom and wildwater racing, freestyle competition, educational and instructor certification, and recreational paddling.
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Association of Canadian Mountain Guides
The Association of Canadian Mountain Guides [ACMG] is a non-profit professional association of certified guides and instructors.
Insurance & Risk Management Information
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Alberta Tourism, Parks, Recreation & Culture has compiled a list of publications providing information on insurance for the outdoor/adventure tourism sector.
Product Development
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Canadian Tourism Commission [CTC]
CanadaTourism.com is the official website of the Canadian Tourism Commission, a federal crown corporation that works in partnership with Canada's tourism businesses to increase awareness of and promote Canada as a world-class all season tourism destination.
Publications and industry resources are located online. In order to access these you must first fill out the free registration and proceed to the Publications portion of the website by accessing the above link.
Once you have registered, see: Adventure/Outdoor under Product Innovation and Enhancement to access:
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A Breath of Fresh Air: A Business Strategy for Outdoor Tourism Product Development in Canada - 2001 [ 16 pages ]
Describes effective strategies for starting and operating a successful outdoor tourism business.
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Adventure Travel and Ecotourism Best Practices Tour 2000: Leading Ontario and Quebec Operators Share their Exemplary Practices [118 pages]
This publication presents a summary of the most outstanding best practices identified and lessons learned from the 2000 Best Practices Tour. Provides Seminar Presentations delivered during the tour by the nine successful adventure and ecotourism operators in Ontario and Quebec.
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International Adventure Travel and Outdoor Sports Show 2003 - Outdoor Enthusiast Survey [ 16 pages ]
The IATOS Expo [International Adventure Travel and Outdoor Sports Show] in Chicago provided the CTC's Outdoor Product Development group with the opportunity to survey the show's outdoor enthusiast attendees. These outdoor enthusiasts provided useful information on their past experiences and familiarity with Canada, their activity levels, activity interests, travel behaviors and their interest in Canada as a future outdoors destination.
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Outdoor Tourism: An Industry Profile and Resource Guide [ 75 pages ]
This online publication was created to act as a tool containing contacts and information that can be of assistance to outdoor tourism operators who are developing their business. The Resource Guide consists of two parts, the first part is a short profile of the sector describing the issues and challenges that need to be overcome in order to be able to compete internationally and second, the trends and opportunities that need to be recognized and seized by the industry in order to become successful.
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Research
Alberta Tourism, Parks, Recreation & Culture
Alberta Tourism, Parks, Recreation & Culture provides a variety of information resources on the topic of adventure tourism.
Canadian Tourism Commission [CTC]
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The official website of the Canadian Tourism Commission, a federal crown corporation that works in partnership with Canada's tourism businesses to increase awareness of and promote Canada as a world-class all season tourism destination.
Publications and industry resources are located online. In order to access these you must first fill out the free registration and proceed to the Publications portion of the website by accessing the above link.
Once you have registered and logged on to the Publications area, see: Market Research Product Development - TAMS under Research to access:
- Canadian Hard Outdoor Adventure Enthusiasts - TAMS [ 42 pages ]
- Canadian Soft Outdoor Adventure Enthusiasts - TAMS [ 42 pages ]
- U.S. Hard Outdoor Adventure Enthusiasts - TAMS [ 42 pages ]
- U.S. Soft Outdoor Adventure Enthusiasts - TAMS [ 42 pages ]
More specific publications located under the same link are:
- A Snapshot of the Canoeing & Kayaking Travel Market in North America - TAMS [ 13 pages ]
- A Snapshot of the Hiking and Backpacking Travel Market in North America - TAMS [ 13 pages ]
- A Snapshot of the White Water Rafting Travel Market in North America - TAMS [ 13 pages ]
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Ontario Ministry of Tourism and Recreation
Located on their website are a number of publications with information from the Canadian Travel Survey, International Travel Survey and the Travel Activities and Motivation Survey.
After accessing the website, under the heading Travel Activities and Motivation Survey, see:
- Outdoor Segmentation Report [ 316 pages ]
The Outdoor Segmentation Report is a detailed study dividing Canadian and American markets into nine segments with respect to their participation in outdoor activities.
