Marketing Your Tourism Business
Alberta Tourism, Parks, Recreation & Culture
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Alberta Tourism, Parks, Recreation & Culture and The Business Link have produced a series of small business guides created to provide useful information and insight to those preparing to start their own business.
- Prepare for Success - Starting a Small Business in Alberta
- Promote for Success - Marketing a Small Business
- Manage for Success - Operating Your Business in its First Year
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Tourism Marketing Plan Guide [66 pages]
This manual provides marketing plan development guidance on existing or prospective tourism projects. The information is generally applicable to both for-profit and non-profit ventures.
Business Link
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This collection of marketing information for entrepreneurs includes topics such as Marketing Issues and Ideas, Marketing Research and the Marketing Plan.
Marketing Opportunities
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Alberta Trade & Consumer Show Listing
A comprehensive list of trade shows in Alberta.
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Alberta Hotel and Lodging Association [AHLA] Publications
The Alberta Hotel and Lodging Association publishes the official travel guides:
- Alberta Accommodation Guide
- Alberta Camping Guide
These guides are critical to promoting the province's accommodation sector. Accommodations must be inspected and approved for listing in these guides.
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Canada's most comprehensive source of information and practical tools for new or experienced exporters. Also included on this site is information regarding international marketing strategies.
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Things to consider before launching your product or service into the international marketplace.
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Successful International Trade Show Marketing [42 pages]
Finding, preparing for and attending international trade shows. Prepared by the Government of Canada and Team Canada Inc.
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Industry.TravelAlberta.com - Marketing Opportunities
www.industry.travelalberta.com is a complete source of information regarding Alberta's Tourism Industry.
Under "Marketing Opportunities" you will find information on how Travel Alberta promotes tourism internationally, within the province as well as throughout the six tourism destination regions. You will find invaluable information on:
- consumer trade shows
- cooperative buy-in programs targeted to your specific geographical needs
- educational resources
- helpful workshops
- meetings/conventions/incentive travel
- tour operator partnerships
- travel media initiatives
Also included, a "no-cost" marketing section, affordable third-party advertising, trade show opportunities, partnership programs with the Canadian Tourism Commission and promotional opportunities with our visitor information services.
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Industry.TravelAlberta.com - Tourism Product/Event Listings
Alberta Tourism, Parks, Recreation & Culture's Tourism Information System [TIS] contains detailed information about Alberta and is intended for use by Alberta's Tourism Industry.
The TIS lists Alberta's attractions, events, adventures and travel contacts. Information from the TIS database is accessible by searching on TravelAlberta.com and is made available to other tourism websites. This database is the primary provincial reference source used by tourism call centers, visitor information centre staff and by Alberta's tourism industry. Information from the database is also made available to all major provincial tourism publications and is provided to and used by a wide variety of media.
By registering your tourism product/service you will be eligible for possible inclusion in these publications:
- Alberta Vacation Guide
- Seasonal Guide
- Winter Fun Guide
- Road Map
Register your tourism product/service in Travel Alberta's Tourism Information Service [TIS] online. Please ensure you have read all of the guidelines listed on the Tourism Product/Event Listings page before registering your tourism product or service:
For more information regarding inclusion in the guides, contact your:
To have your business included in these guides contact:
Marketing Plan Resources
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Planning for Success: Your Guide to Preparing a Marketing Plan
This concise guide assists entrepreneurs with some of the essential calculations and contents of a marketing plan. It was developed by the Government of Canada and the Atlantic Canada Opportunities Agency.
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Take a World View: Export Your Services - Market Strategies
Developed by Industry Canada, this module provides information on marketing strategies including identifying opportunities and market research.
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The Marketing Plan: A Guide By David Nowell
This site provides an online guide to lead you through the steps required to create a marketing plan. It was developed by Professor David Nowell of Sheridan College in Oakville, Canada.
